Addis Ababa: Ethiopian Airlines Group has officially launched its new private charter plane service, marked by the arrival of a brand-new, meticulously customized Boeing 737-800 luxury executive jet. The airline unveiled the aircraft to media and top officials today, showcasing its commitment to elevating premium travel experiences.
According to Ethiopian News Agency, this strategic move addresses the growing demand for exclusive and tailored travel, allowing Ethiopian Airlines to better serve high-profile clients. During the unveiling event, Ethiopian Airlines Group CEO, Mesfin Tasew expressed his enthusiasm, stating, “I would like to first welcome you to join us in our celebration of the arrival of our first Boeing 737-800 business jet aircraft.”
The CEO emphasized the significance of this acquisition, highlighting that it’s for the first time that the airline has acquired such luxurious aircraft exclusively for the VVIP customers. He further elaborated on the airline’s motivation, saying, “We have brought this aircraft to enhance our business jet services.”
For years, Ethiopian Airlines has provided charter services, but, as the CEO explained, “We have been providing charter services to various parties, government officials, corporate leaders, diplomats and guests who come to Africa to visit the continent. But we have been using conventional aircraft with the conventional cabin configuration, which didn’t make us the best choice for them. In several cases, we were forced to lose the charter business.”
With the addition of the Boeing 737-800, Ethiopian Airlines is poised to compete more effectively in the VVIP charter market. “The addition of this aircraft in our operation will enable us to effectively compete in the VVIP charter business, particularly in the continent,” Mesfin affirmed. “We are extremely happy to introduce this special business service. And it will enable us to enhance our customer service for such distinct customers.”
The CEO also shared the airline’s long-term vision, noting, “We are very happy, it is just the beginning and our plan is to increase the size of the fleet engaged in this type of jet service.” Finally, he reiterated Ethiopian Airlines’ commitment to innovation and service excellence, stating “As you know, Ethiopian Airlines is a leader in the continent with new technology, aircraft, and new services. And this is just a continuation of our efforts, our achievements, and our sincere desire to enhance air transport services in the continent. We are very pleased and will continue doing this.”
The Boeing 737-800 features luxurious interiors and premium amenities, ensuring an unparalleled travel experience for its discerning clientele. This launch reinforces Ethiopian Airlines’ position as a leading aviation group in Africa, continuously striving to meet the evolving needs of its global customers.